Pick your paint by comparing what you need it to do and what it’s made for. Kinda’ like buying a computer, digital camera or car.
You may not have thought of your house paint in this light before, so prepare yourself for an epiphany. Ready? OK. Designer paints. Yeah, that’s it. Wait…Just a minute…Let me explain. This is better than it first looks.
We all know about designer colors. This is designer formulations that bring out certain properties such as fade resistance, durability, adhesion, scrubabillity or other factors. As hard as they try, the major paint companies have not hit the holy grail of one coating being great at everything.
Most Paint Not “Good” At Everything
Just ask ConsumerSearch.com. “In its June 2007 issue, Consumer Reports published the best comparative review we found on interior paint. Editors tested over 60 different interior paints, concluding that no one paint does everything well.” My buddy and go-to paint guru guy Doug Wilson at PaintSource.net said the same thing. “Paint can be rated to be the best, but on what criteria?”. Out of the 60 paints rated by Consumer Reports, it only took 3, yeah, three votes, to be ranked the “best”.
A while ago I was wandering through the SpecialChem4Coatings web site looking for additives that I could put in paint to keep it wet longer. I signed up to have a rep contact me for a particular additive with some long chemical name. A few days later he calls. Turns out to be an industrial account rep for BASF. Yeah, that really big chemical company that makes the stuff that makes all our stuff better.
Anyway, I find out I’m in way over my head because I got nowhere to put a rail car of corrosive chemicals. But this rep starts telling me stories of going to visit the guys in the paint lab. Turns out that they can experiment with small batches of paint that are really phenomenal. The kind of stuff that really will last a lifetime. ‘Course, it would cost a hundred smackers or more per gallon, but who sweats the small stuff, right?
Paint Buying Tips
Well, this is the dilemma we are in, cost vs. performance. Not very part of your house gets the same kind of wear or experiences the same conditions (like the kitchen or bath vs. the dining room or a room with a lot of direct sun light). So the paint companies are forced to make their paints perform differently to accommodate different conditions to keep things affordable. And performance is normally the looser.
So what most of us end up doing is hoping the “top rated” paints are “good enough” at doing what we need them to do so we can overlook their weak side.
But buying paint isn’t quite like buying gas, lots of brands but only three grades. Buy the grade that fits your budget and goals because each grade all pretty much the same regardless of manufacturer.
What often happens in the paint industry is that one bargain line may be as good as a premium line for 2/3 the price. So what’s a body to do? Follow this checklist of things paint is supposed to do well and see how it matches up with the things highlighted on the paint you are thinking of buying.
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Paint Characteristics
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Paint 1
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Paint 2
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1. Spreads Easily and Works Well
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2. Covers Well (High Hiding)
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3. Retains Sheen
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4. Low Spatter
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5. Touches Up Easily
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6. Resists Fading
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7. Durable (Cleaned easily)
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8. Resists scrubbing
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9. Good Adhesion
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10. Extra Additives (Anti-mold or mildewicide, etc.)
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11. Environmentally Friendly (Low/No VOC)
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12. Price
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Match Room Use with the Paint
The items not mentioned are the things you need to watch out for. As reported in the ConsumerSearch article quoted above, Sherwin Williams’ Duration is excellent at durability and adhesion, but really bad at color retention. How much you want to bet their promotional info doesn’t mention that it fades fast?
Ideally you want to match the room use with the paint. You can cheat a little by using a higher sheen of lower grade paint, which is less expensive. Higher sheens have a smoother, harder surface. That means there is less for dirt and other stuff to stick too, which makes it come off more easily. But you may not like shiny walls or brittle paint. A lower sheen but more durable, and more expensive, option may be the best option.
You also want to look for indicators like “100% Acrylic” or “Urethane Fortified”. Just like in cooking, the better the ingredients the better the results. In this case it is less work for you. Fewer coats for coverage and easier touch-up.
Better Ingredients Make Better Paint
This article excerpt from the Spectra Paint Center gives some technical ingredient details and what that means for you.
“According to PQI (Paint Quality Institute), quality paints have better binders. The type of binder and amount used affect everything from stain and crack resistance to adhesion.
“Several polymer types are used as binders for latex paints. Oil paints usually have a drying oil or modified oil, called alkyds, as their binders. Of the two, quality latex paints with 00-percent acrylic binders are especially long lasting. They’re also more expensive.
“Part of the reason is that acrylic binders cost more,” said Walt Gozdan, PQI technical director. “You’re paying extra money but you’re getting more durability and better adhesion.”
“Typically speaking, quality paints have more prime than extender pigments. Prime pigments are good hiding pigments, while extender pigments provide bulk at low cost. The most common prime pigment is titanium dioxide, a white pigment found in both oil and latex paints. It’s not inexpensive but is imperative for good hiding”.
“All of these benefits save time in the initial painting and in recoats. Since most of the cost of repainting a home is in labor, it makes sense to invest in a top-quality acrylic latex paint. It applies easier, lasts longer and, when spread out over the life of the paint job, costs less”. End excerpt.
When picking paint, you are weighing pros and cons of the eleven categories listed above with the use and environmental conditions of the room. The big advantage to working this way is that you will end up with better looking and longer lasting paint. You will have Better Painting.
To Your Better Painting,
Tim Hoeffel